How to create a website like a pro?

 

The first impression is last, isn’t it? the first impression of a website is needed to be best because it’s vital for your visitors otherwise they will leave the website within the blink of an eye. Definitely, you don’t want that to happen with your website. So how to get the attention of the visitor?

Design, yes eye-catching design, and easy-to-use dashboard are some of the best ways to make an audience stay for a longer time. Your content marketing is needed to be convincing.

What is the importance of the website?

You will be amazed to know that 93% of business purchase decisions start with a search engine. So, if you don’t have a website you are only targeting 7% of the market. When opens up huge options for you to grow your business, even if you are self-employed or a freelancer you can show up your work portfolio which will help you to bring clients and projects.

The website shows professionalism a business without a website looks poorly managed & it becomes difficult for customers to trust. Through the website, it is easier for customers to check out products, recent updates, discount offers. Offline business brings you, 5 customers, through positive word of mouth but through but on the website, there is no limit if you really provide good quality work.

Well designed, innovative, & informative website will add credibility, & strengthen up your brand value. Consider the website as a backbone of your companies online presence. With the help of the website, you work on amazing marketing strategies. The website also provides options to add maps and testimonials a client can reach you out directly at your place.

There are many benefits to having a website for a business. A business Website can be a money-making machine for your business that keeps bringing leads and customers to your business.

From building a reputation and getting web visitors to converting them into customers it’s all possible because of the website. Below is a detailed explanation of the benefits of website.

1.      Online presence 24*7:- No employee or any other person can work for you 24*7 but the website does, you never know when the potential customer is search for your product and land on your page you Buyers don’t feel pressure to buy they can easily buy the product. It can continuously find and secure new customers.

2.      Informative exchange: The website provides an easy way to communicate about the product features and its uses. You can also update contact details and location which helps to build trust with your audience

3. Market Expansion: When you connect with customers through a website then the sky is only the limit for market expansion unless and until you only serve in fixed cities or countries. You can reach a tremendous amount of audience when you serve through the website.

4. Cut costs:- Website cut the costs in many ways its allows you to run advertisement at very cheap price as compare to the traditional advertisement. You don’t even need shop if have create one on website. also you don’t gave pay distributor or retailer you can directly get in contact with customer. This also helps customer and the product becomes affordable for the customer and hence increase the the chances to buy one.

5.Growth opportunity: Already mentioned above the sky is the only limit for growth in the digital world there are huge variety of options to grow in many streams when you have website.

6. Competitors online:- No doubt there will be competitors this will push you to become the best amongst them and gain more audience and the more early you start the more professional you become by the time and if you serve the best the competitors won’t affect you.

7. Credibility:- Build credibility is as important as building a reputation in real life. Potential customers are likely to be distrusting if you don’t have contact details and physical addresses and yes same can happen for not having email and website.

Here is the step by step process to build the website.

Below are all the essential things you need to build the website.

1.      Select the proper domain name.

Your domain name is the address for your website address or name. While selecting a domain make sure you select the best relatable one which helps people to land on you your website when they are searching for a product which you have.

This website’s domain is theschoolic.com Yours can be anything. Domain on average can cost you from Rs199/- to Rs950/-yearly.

If you are creating a website for a business or company the website name must be relatable to the business niche your website name should be www.yourcompanyname.com

If you are creating a website for your personal brand or as a freelancer then it should be www.yourname.com. Use generic name extension like .com, .net, .org if your goal is to reach the audience globally.

.in , .de, .fr, .ru use these domains if you targeted audience is country based.

Now as you have selected domain let’s move the next step.

Buy Hosting and register domain.

Hosting is the place all your files are saved no one will able to access your website if you don’t have hosting. Find the best hosting and register on it.

You can check your website by entering your domain name.

Design and customize the website

Choose best website themes and plugins

Use elementor the best website editor .

Fill all the content at your website.

And your website is ready to get published.

More information about Digital Marketing visit here https://theschoolrific.com/

 

 

5 Hottest digital marketing trends in 2021

 

2020 has been the most revolutionary year ever! There was a drastic change in the pattern of living and working, the way of living evolved, & I’m sure that you have adopted those changes in your day to day life too.

Well, the 5 hottest digital marketing trends are going to take your business and skills to completely next level. And if your good at those skills you are gonna shine in upcoming years if you worked on improving them.

1. Live video/ video content:

2020 was the time where most of us came out of our comfort zone & made a video call to our family, friends, to fight the tough times together even with colleagues & bosses just by keeping our cameras off & mic mute!!

You must have made at least one zoom call in the previous year.

The fact you must need to know is the live video streaming industry has been increased by 99% in 2020, the brands & small businesses need to be on live video platforms like Instagram live, Facebook, or youtube live. Even if you aren’t a video person 2020 made you though.

You can sharpen your video skills and help businesses to grow, people in today’s era are more interested to connect on emotional terms rather than buying just looking at product/ service graphics! 

If you love to record videos start working on improvising it.

2. Audio content:

The fact is 40 million Indians are familiar with the podcast. There is a 60% of growth in podcast listeners since 2018 & it’s still growing. Podcasting will grow into a huge market for advertising, it already begins!

So if you have a craze to record audios and you want people to listen to your voice it’s the right time to kick start your journey.

Even Twitter released the new feature known as audio tweets, people are now more interested in listening to & watching videos & audios.

The podcast content creating applications are already covering up a Vast market, start soon before it’s too late.

3. User-generated content

You trust your friends & family more than you trust any advertisement on television or social media. Right? That’s the reason why user-generated content is gonna take brands to level up their reputation & revenue. 

So if you have the business you are providing products/ service start taking video reviews from your clients and make sure to keep it real not reel, the more your customer connects the audience out there the more people will trust you

4. Branded content:

What exactly the three things that catch up with the attention of your audience? that is Entertainment!! Entertainment!!  Entertainment!!

Keep the track of latest trends and create one which is related to your business, create a meme because it’s the marketing method of today’s era the formula to this is simple:  deliver message + in funny/entertaining way + pitch the client. 

This will make a good number of people follow your account and get you leads if managed and done the task properly

5. Contest:

Keep your page up with a new contest every week or two that will keep the audience excited to win exciting prizes that will increase the engagement rate, increase brand awareness, improved sales by implementing fun methods this will also give a reason to people to follow your brand page

Follow these trends and get the best results for your business or your client’s business. Digital marketing is evolving insanely day by day the earlier you start the more knowledge you will be gaining hope these 5 hottest digital marketing trends are helpful to you.

Conclusion

5 hottest Digital marketing trends

1.      Live video/ Video content

2.      Audio content

3.      User-generated content

4.      Branded content

5.      Contest

That’s all you need to do to go viral and get maximum reach on the digital platforms.

we keep uploading the latest marketing hacks & tricks, make sure you stay in touch to stay updated here https://theschoolrific.com/.

Thank you

 

How Digital Marketing Has Changed in 2021?

 

You might have seen digital marketing influencers/ newbies flaunting the results they got for their clients and how much money they made after doing marketing courses. That seems quite fascinating, isn’t it? Let me break the glass of belief you made in your mind

Digital marketing is digital not a theory!!! Digital marketing is a skill that needs to be experimented with. You need to get on the ground, play, fall down, and make your hands dirty by experimenting to find out what works for you.

Digital marketing isn’t an overnight thing, it needs patience and work to be done. There are 67k searches happening every second the competition is huge and there are new websites uploaded everyday. And because people now know the importance of digital marketing the number is growing every day!

1. SEO

Search engine optimization is not about overloading the first 100 words with a keyword. It won’t work unless you provide real quality content. You can use different tools to get the work done in the best way possible. But keep the points in mind before getting started with it.

• Keep an eye on analytics and consumer behavior because they keep changing every time.
• Try out different ways
• Google knows everything about you, what you search, what you mail, which content you consume, and google know how other people do all those activities, the important thing is how long your blog can retain your audience.

Put yourself in the shoes of your audience while writing and providing quality content that will help you to solve your audience’s problem.

Tools you can use for SEO

• Moz
• Google Analytics
• Google search console
• Ubersuggest
• Keyword everywhere

2. Growth of voice search

Alexa how to grow digitally is getting more common than typing. People are switching towards easier ways to get things done. Your marketing strategy should be created in such a way so that it matches with new types of searching ways.

Developing strategies and working, in the same way, will keep you ahead of the competition.

3. Visual searches

Yes, Google lens is taking over the market like crazy which means the alt tag is a must when you are putting out the content.

the earlier you turn your website and content visually appealing you will stay ahead in the competition. As per the reports, many people shifted to video content instead of reading because the video is visually appealing, more understandable, and easier for consuming content.

Conclusion

Smart marketers will keep their voice and visual SEO updated. While creating the content as per the audience’s needs and preferences. The best way to stay ahead will be-

1. stay updated with trends and algorithm updates
2. Create audio content as well as video content.
3. Create podcast
4. Create a strategy and apply it in such a way that coordinates with Alexa searches
5. Convert website to more visually appealing

Learn the new ways to do digital marketing with the school Rific, Learn from your comfort zone, or visit classes. We have classes at your convenience.

Continue reading https://theschoolrific.com/digital-marketing-2021/